Stop asking me about my creative process

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“So tell me about your process”

As a creative designer one of the things that really grinds my (48x16 fixed) gears is when I get asked at interviews what my ‘process’ is, or to show examples of my design process.

I dont have a process, and nor should you, and this is why:

Process is for people with no imagination

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I dont Xibit any kind of syptoms of a process

I dont see things as ‘my’ I see them as ‘our’

Every project is different, every client is different.

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I cant remember how I did it last time.

UX is not a process

Life moves pretty fast, if you dont stop around and document it, you can enjoy it more

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Sketching out ideas on the wall is for clients

Design is problem solving.

In summary…

Ok I have a process. I just need time to process this.

Design Director. Dad. Cyclist. Flâneur. Piano student. Fondue enthusiast. Not necessarily in that order

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